He had his cell phone recording video and audio during much of the exchange. I'm curious if criminal charges can be brought against him for that since photography is not allowed at the security checkpoints.
Good for him for standing up to the TSA security theater. However I don't think many people are prepared to follow his lead since everybody going through the security checkpoint is catching a plane and you don't do that on a whim.
*** Update ***
I forgot to mention that Nov 24, the busiest day at all our airports, is National Opt Out Day. The intent is to cause delays by opting out of going through the scanners and forcing TSA to dedicate personnel to physically search passengers. Also, there's the option of not flying which affects the airlines' bottom line if enough people don't fly. Presumably, if everyone is running late enough or people don't fly, then the airlines will apply pressure to TSA.
I'm no expert on queueing theory, but I imagine that if enough people opt out and go through the enhanced pat down instead, then it's possible it could cause delays if TSA doesn't have personnel dedicated to doing pat downs and has to pull them from the security checkpoint process. There's already a long delay at the security checkpoints in major airports so I suppose it's possible that enough people opting out of the scanners could cause additional delay for someone other than themselves. And yet the comments on the TSA blog concerning the enhanced pat down procedures would indicate a lot of people are upset.
I'd like to see what TSA would do with a woman traveling with several children opting out of the scanner.