Tuesday, January 20, 2009

Gelded By A Whack Job

Remember my post about Krispy Kreme offering free donuts and LifeSiteNews.com screaming about their use of of the word "choice"?

Judie Brown on the American Life League is jubilant because Krispy Kreme released another statement clarifying their promotion.

From the American Life League:

After communicating with Krispy Kreme staffers and explaining why we were so concerned about their poor choice of words, the company’s public statement went from this:

"Krispy Kreme Doughnuts, Inc. (NYSE: KKD) is honoring American's sense of pride and freedom of choice on Inauguration Day, by offering a free doughnut of choice to every customer on this historic day, Jan. 20. By doing so, participating Krispy Kreme stores nationwide are making an oath to tasty goodies -- just another reminder of how oh-so-sweet "free" can be."

to this:

"Krispy Kreme Doughnuts' Inauguration Day promotion on Tuesday, January 20, 2009, is offering one, free doughnut of a customer’s choice at participating Krispy Kreme locations nationwide. No purchase is necessary. The promotion allows customers to commemorate Inauguration Day by selecting one free doughnut of any variety at local participating stores. On Election Day, November 4, 2008, Krispy Kreme ran a promotion that provided customers with one free star-shaped doughnut at stores nationwide. The Inauguration Day promotion is not about any social or political issue."

We understand that Krispy Kreme is not nor has it ever been aligned with either side of the hotly debated "abortion issue," but that does not excuse it from inadvertently using a phrase that suggested to us that it was, in fact, very much in support of abortion rights in America.

Following that line of reasoning, using the word "choice" and the phrase "freedom of choice" in any context leads to pro-choice which leads to abortions.

From the ALL again:

And, if I may say, it was also an eye-opener for me, as never before in my 37 years of pro-life activity have I been described in so many unflattering ways. Practically every epithet, from “wing nut,” to “nut case,” was used, including a few I cannot repeat. It seems some people just didn’t appreciate the fact that we take our work seriously, especially when it comes to helping others see the power of words.

I'd say "nut case" hit the nail on the head. Krispy Kreme's promotion obviously had no hidden intentions or meanings and the company need not have provided clarification just because someone is trying to co-opt the word "choice" and the phrase "freedom of choice". Krispy Kreme's actions merely gave credence to Brown's claim.

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