Bruce Schneier has some excellent advice for technology companies.
There are lots more high-tech companies who have cooperated with the government. Most of those company names are somewhere in the thousands of documents that Edward Snowden took with him, and sooner or later they'll be released to the public. The NSA probably told you that your cooperation would forever remain secret, but they're sloppy. They'll put your company name on presentations delivered to thousands of people: government employees, contractors, probably even foreign nationals. If Snowden doesn't have a copy, the next whistleblower will.
This is why you have to fight. When it becomes public that the NSA has been hoovering up all of your users' communications and personal files, what's going to save you in the eyes of those users is whether or not you fought. Fighting will cost you money in the short term, but capitulating will cost you more in the long term.
You, an executive in one of those companies, can fight. You'll probably lose, but you need to take the stand. And you might win. It's time we called the government's actions what it really is: commandeering. Commandeering is a practice we're used to in wartime, where commercial ships are taken for military use, or production lines are converted to military production. But now it's happening in peacetime. Vast swaths of the Internet are being commandeered to support this surveillance state.
We live in a time where all of our emails are collected by our government. If you encrypt it you become a target. If it doesn't change we all lose.